Cult of Individuality
The brand is fueled by the bold passion of the wearer. Rooted in revolt with an empowering quality of standing out above the ordinary; Cult uses denim like an artist uses a canvas for distinctly personal exploration and expression. Cult is a denim brand for the fashion forward jean junkie, who gets high off a cocktail of vintage, embellishment, selvedge and rebellion, tied together by impeccable craftsmanship.